5 tips for success with promotional campaigns

Word of mouth is the ideal way to make your company better known through promotional campaigns. This guide will give you tips on how to attract the attention of potential customers.

Street promotion or street marketing refers to all marketing activities that take place outside your business premises or event halls. For example, you can put menus in your customers’ letterboxes, distribute postcards on the street, put up posters in the city or distribute flyers in high-traffic areas such as hotel receptions or festivals.

It’s time to stand out with promotional campaigns

In today’s hyper-connected world, advertising is everywhere. Whether it’s sponsored Facebook posts or banner ads enticing you with a recently searched product, we’ve become so immune to the constant barrage of online marketing messages that most of them get lost in the noise.

The following tips will show you how to use promotional marketing effectively to deliver your messages directly to your potential customers. Encourage your customers to try your products, visit your store or attend your event.

1. Give your company a face

Promotion marketing allows you to give your company a face. You can also introduce the people behind your company. The best results are achieved when you focus on a specific target group.

For example, if you own a restaurant, you could hand out flyers at nearby offices or universities during the morning commute to promote your lunch special.

You also have the opportunity to draw people in by handing out samples, setting up stalls for product testing or handing out discount codes to people. If you are regularly on site, people will build trust with you, which is essential for building relationships with your customers.

2. Perfect your offer

Try to put yourself in the shoes of the person you are approaching on the street. We tend to be cynical about strangers, especially when we know they are promoting something.

Try not to invade people’s privacy. You only have a limited window of time to grab people’s attention, so target the right audience and keep your offer short and sweet.

The customer needs to understand what’s in it for them without thinking too much. Discount codes often lead to your brochure, flyer or postcard being picked up and not ending up in the next garbage can.

3. Set clear goals

As with any marketing campaign, it is important to define goals. For example, do not simply state that you want to increase the number of visitors to your bar, but set yourself a specific target.

A 30% increase in footfall and selling 10% more cocktails during happy hour would be a measurable success.

And remember: if you try out different tactics, make a note of the visitor numbers and sales to measure what worked and what didn’t.

4. Develop a well-groomed appearance for your brand

With T-shirts and hats with your logo, you can not only attract the attention of passers-by, but also promote your brand and make your name known.

With the right look for your promotional campaign, you can introduce yourself personally and make a professional impression on your target group.

5. Do the promotion campaigns where there are many people

Just because you spend a lot of time creating a compelling offer and eye-catching design doesn’t mean people will see your marketing messages.

Thoughtful placement of your brochures and flyers will ensure that the right people take note of your information and learn more about it.

Are you looking for promoters for your promotion campaign?

Simply contact Glowstaff to find a large selection of promoters for your campaign. We will help and advise you.