Model Agency: Book Female Models

Beauty cannot be measured by a clothing size – the fashion industry has realized this and is making room for advertising curvy and plus-size fashion. In the commercial sector, many models are used without the stereotypical model measurements. They inspire with their self-confidence and the feeling for the aesthetics of their own body. Many fashion brands and fashion magazines now rely on realistic advertising faces with which the majority of the target group can also identify. More than 50% of women in Germany wear clothing size 42 and larger, which is considered curvy in the fashion industry. Many mainstream fashion brands are also expanding their range with separate plus size collections, so the need for marketing is also growing.

Many brands promote their products with the help of fitness models and sports models. These include sportswear, nutritional supplements, fitness equipment, fitness magazines, gym equipment, nutritionists and more. Models who can reflect the sporting lifestyle and the image of the brand and the product are in demand. It is also about general health-promoting products not only from the fitness sector. For this, some models have turned their passions into their profession and specialized in fitness shoots. This type of shooting is usually physically demanding and requires the model to have good physical fitness, body control, a lot of stamina and sometimes experience in performing certain sports.

A fitting model works for designers and fashion retailers as a fitting model, for example, to test fits of new pieces or to present collections to customers. Fitting models have all clothing sizes. There are also fittings before a shooting or before a fashion show. For this purpose, fitting models must correspond to the exact sizes and measurements. In showrooms or at order fairs Fitting Models are used to present the new collections to agents of the fashion houses or to boutiques who finally buy the collections. In contrast to a mannequin, fitting models can give feedback on the feel of the garment and show how it behaves in motion.

Bodypart models have only certain body parts in front of the camera lens. They are used in fashion productions where, for example, only the hands, teeth, feet or legs of a model need to be seen. The uses are numerous in any photo or video production where the focus is not on the model but on other “products”: furnishings, jewelry, grooming products, shoes/socks, food, kitchen accessories, and more. This also means that these models do not have to meet typical modeling standards, but can also work as a model if, for example, she has particularly beautiful hands, small well-groomed feet or straight healthy teeth.