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Influencer Marketing Agency

Our card index includes small, medium and large influencers. Influencer marketing is indicative of the changing face of advertising and is an essential component of marketing.

Influencer marketing can be defined as the targeted use of influencers to increase awareness of brands, products, events or services through their experiences and recommendations or to positively influence the buying behavior of the target group. More and more companies, brands and institutions are turning to influencer marketing agencies. Followers are reached directly on various digital platforms and, in the best case, provide digital word of mouth. The cooperation with influencers offers opportunities to bind the target group to the own brand with authentic content, to capture new target groups or to improve the general brand presence.

Convince yourself of our influencer marketing agency.

  • Facebook & Instagram
  • TikTok
  • Youtube
  • Twitch
  • Blogs

What is an Influencer/ Content Creator?

Influencers are people who produce digital content (texts, images, videos, audios) and publish them to trigger social interactions, also called engagement. This takes place on social media and streaming platforms or on their own blogs. Influencers/content creators are artists, photographers, models, musicians, videographers and social media experts all rolled into one. In contrast to classic advertising productions, they handle everything from planning to content production to publication on their own. All they need is a precise briefing. It should be noted that influencers usually know their own followers best and know what goes down well with them, so their creativity should not be restricted too much.

Therefore influencers are creative individuals who have great influence through their reach on social media. And when they are used by brands to achieve various corporate goals, we speak of influencer marketing.

Book Influencers with Glowstaff

As an influencer marketing agency, we can implement your ideas specifically. Our claim is holistic concepts, success measurement and turnover as well as awareness-increasing results. From the concept to advice on selection to quality control, we are there for you.

You can choose from a wide variety of applications: Images, videos, reels, IGTVs on Instagram, sweepstakes, the use of discount codes, account take overs, gifted collaborations, PR packages, product placements, live streams, vlogs, blog posts including backlinks and more. You can also invite influencers to events. They can promote it in advance or produce content on-site.

The goal is to increase awareness, sales or improve your image. An influencer’s recommendation can show up, for example, in an increase in the number of visitors and a higher conversion rate in the online store. Cooperation with influential influencers is interesting for young, medium-sized and large companies that want to promote a new product or service.

With us you get:

  • Fast and secure Placement
  • More than 5 years Experience
  • Personal Contact Person
  • Legal Certainty

Book Influencers for your Project now!

Build Customer Loyalty

Both new and existing customers can be reached through influencer marketing. The experiences and recommendations of influencers have an initial effect on new customers, in that they can trigger the initial purchase of a product, and an amplification effect on existing customers, especially if the followers have an emotional closeness or trust in the influencer.

Small and large Influencers

As a figurehead of a company, influencers bring in attention and engagement for the customer. With their high reach, they reach many people and are thus a powerful tool to expand the target group. The influencer becomes associated with the brand, takes over the dialog between the target group and the brand, and receives feedback from the followers.

Book Influencers for your Project today

With the help of our international network, we’ve already seen great success through the professional efforts of our staff. Whether it’s a stylish post, a personalized discount promotion, a tutorial, or a sweepstakes, the influencers you choose create content that really suits you. You get more engagement, authentic content, you can reach new audiences and increase your sales with a high return on investment. In consultation with us as an experienced influencer agency, you make the decisions about which content requirements your campaign should meet.

To make your project successful as well, we offer:

  • Small, medium and large Influencers for your Campaign
  • Fast and secure Placement
  • Personal Contact Person
  • More than 5 years Experience
  • Comprehensive Consultation
  • Full Transparency
  • Legal Certainty
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What are the types of influencers?

Blogger, TV Personalities, TikToker, Instagramer, Youtuber, Twitch Streamer, Celebrities, Nano Influencer,  Micro Influencer, Macro Influencer, Mega Influencer, Celebrity Influencer

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What kind of postings are there?

YouTube videos, Instagram feed posts, blog articles, vlogs, Snapchat stories, TikTok videos, Instagram reels, Instagram stories, product tests

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How much money do I have to spend?

How much money you have to put in hand depends on the one hand on how high the engagement and follower count of the influencer is, but also on the amount of work and the amount of publication. We would be happy to advise you on what is most advisable for your campaign.

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What are the goals?

Create brand awareness, acquire new customers, improve customer loyalty, improve internet presence, improve brand image, produce advertising content

Choosing the right Influencer

The right selection is crucial for the success of influencer marketing. It should be noted that not only the reach of the influencer or the quantity of different influencers plays a role: In order to create more credibility for the product, both should be based on quality over quantity. Influencers with relatively fewer followers may not seem so promising at first, but with an organically grown and active community, the collaboration reaches a very pointed target group with high interaction and is therefore cost-efficient. The opportunity for particularly fast growth is available if exactly the right influencer with a loyal community has been selected.

What can you achieve through Influencer Marketing?

  • Authentic and up-to-date content
  • Good positioning of new brands
  • More reach and increase of brand awareness
  • Reaching new target groups
  • Retention of existing customers
  • More user interactions and high follower engagement
  • Less work in content production
  • SEO boost through possible backlinks
  • Sustainable new content on the web and in search engines

German Influencers in our Agency

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Studies

In a study, the Hamburg-based market research institute Splendid Research found that young women in particular (63%) react positively to product recommendations from influencers they follow. According to this study, one third of these women have already bought a product recommended by an influencer at least once. The areas of beauty, body care and fashion are particularly popular. Male users, on the other hand, are particularly receptive to technology and computer games. Of course, it is crucial how trustworthy the influencer is for the target group. Some accounts may show an interesting lifestyle, but credibility, which is crucial for followers’ purchasing decisions, falls by the wayside. Therefore, the choice of the right influencer cooperation, in coordination with the target group, must be well thought out in any case.

Get started with us!

Have we made you curious?
We would be happy to advise you personally on your next project.

More Information about Influencer Agencies

What is an Influencer Agency?

An influencer agency is a marketing agency and recruitment agency in one. It specializes in the marketing area, which is carried out with the help of influencers in social networks.

The main task of an influencer marketing agency is to discover influencers with good channels and refer them to the appropriate customers. Conversely, the expectations and requirements of the customers should be combined with ideal influencers. Not every influencer fits every brand and should therefore be selected individually for each campaign.

There are different types of influencer marketing agencies. We at Glowstaff are a full service agency for a long-term cooperation and an all-round concept including support and quality check of the influencer cooperation. We don’t just offer to select influencers from our portfolio. As a full service influencer agency we support you in all phases of your social media campaign. We plan, design and execute your social media advertising campaign. We can help you come up with an idea for your campaign, find the appropriate influencers and organize your campaign. In addition to quality control, we also offer a final résumé of your campaign, through which you can review the success of your campaign. For our clients we support campaigns on platforms like Instagram, TikTok, YouTube, Snapchat, Facebook, Twitch, blogs or other social networks.

Influencer Marketing in Comparison

The average person spends up to two hours a day on social networks. Average means that there are significantly higher time spans for some groups. So it’s hardly surprising that influencer marketing has become one of the fastest growing marketing tools. There is no limitation to market or target groups. Almost all markets are using the effectiveness of influencer marketing today.

Influencer marketing is not about blindly trusting imposing numbers of followers. Rather, influencer marketing offers companies the opportunity to individually create very efficient and profitable campaigns that reach many consumers and, in the best case, trigger digital word-of-mouth.

In addition, influencer marketing helps brands bypass ad blockers, which are being used more and more. Advertising in its original sense is increasingly weakening among marketers. Online advertising is perceived by many consumers as intrusive and, in the worst case, can lead to a negative effect if there is a sensory overload.

What is often just an entertainment format for older target groups has long been a reputable source of knowledge and ratings for young users. To find out about a product or brand before a potential purchase, they visit social media channels and check the entries there. In addition, influencer marketing offers brands a more subtle way to reach their target audience. With the help of suitable influencers, they can be reached so casually that they do not perceive the advertising as a recruitment attempt and are therefore more receptive.

Other Advantages of Influencer Marketing

All kinds of companies have already been able to derive positive effects from influencer marketing campaigns. From small startups to established companies – the return on investment is particularly high with influencer marketing. There are even studies that show that every U.S. dollar invested in influencer marketing yields an “earned media value” of up to $11.69. Influencer recommendations have been proven to influence the purchasing decisions of their followers. In addition to direct outreach in an influencer-follower relationship, there are also prospects who, when uncertain about a purchase, search specifically online, on Instagram, YouTube and co, for experiences and recommendations. Influencer marketing is a powerful tool when it comes to convincing consumers with purchase intent or attracting potential prospects.

Target specific audiences: Another benefit is reaching particularly younger audiences that certain companies don’t connect with. Many young prospects deliberately turn a blind eye to traditional advertising, such as TV commercials, billboards or even targeted online ads. They are so inundated with stimuli, especially through daily Internet use, that they need to be reached in other, more personal ways. This target group in particular places special trust in its network on the Internet and is very receptive to product recommendations.

Influencer demographic insights: brands can target influencers who specialize in a specific category and content or target a demographic, such as country-specific. In addition, companies can access information from their follower demographics when evaluating an influencer collaboration. This information can help brands optimize their campaign to reach a specific target group.

Influencers as trendsetters: Influencers are often seen as sources of information on social media. Their followers rely on their assessment of certain products. Therefore, especially for product launches, a well-executed influencer cooperation can bring about a very good strong in the market. Influencers often get access to new products before they are available to the masses and report on them even before they are available to the normal end consumer. It is this process that causes an impression of exclusivity in the consumer and arouses interest all the more.

Authenticity and credibility: Most experienced big influencers are very selective when accepting collaboration requests, as they feel obliged to deliver authentic content to their followers. Relevance and brand affinity to your followers are the most important factors. Influencers want to be seen as trustworthy by their followers. This selection allows influencers to work with only the products you truly stand behind.

Customized advertising and exact brand fit: Each advertising campaign is individually tailored to you and your target group. Any aspects such as budget, number of influencers used, posting frequency, timing of publications and more are customized for you before each campaign with the help of an experienced influencer agency.

Community Building: An influencer marketing campaign is not just about reaching specific numbers. Building positive connections with the target audience, if not building a community on social media, can have a very positive impact on brand growth and, most importantly, deliver long-term success that will eventually evolve into an organic process.

Audience Understanding: Influencer collaborations can also provide valuable data for your business in the process. Customer insights can be derived from engagement insights and follower feedback behavior, which can be useful for future planned campaigns. This way, each campaign can build on each other and be optimized further and further.

Optimization by experienced influencer marketing agencies: Many influencer marketing agencies have emerged over the last few years. Qualified professionals at these agencies know many successful methods for social media campaigns. They know your influencers intimately and can advise you on their selection. They can guide your planning without limiting the desires or creativity of you. Influencer marketing agencies can manage all the steps, optimizing the overall process. After a campaign is completed, the results can be analyzed and included in the planning of the next campaign.

Adopt the influencer’s network: Unlike retargeting advertising or broad-based traditional advertising, influencer marketing involves sharing content with one’s followers, which is why advertising reaches a whole new audience. Since influencers are professionals when it comes to creating content for their followers, their posts often achieve a much higher popularity up to virality.

Customized advertising and exact brand fit: Each advertising campaign is individually tailored to you and your target group. Any aspects such as budget, number of influencers used, posting frequency, timing of publications and more are customized for you before each campaign with the help of an experienced influencer agency.

Community Building: An influencer marketing campaign is not just about reaching specific numbers. Building positive connections with the target audience, if not building a community on social media, can have a very positive impact on brand growth and, most importantly, deliver long-term success that will eventually evolve into an organic process.

Audience Understanding: Influencer collaborations can also provide valuable data for your business in the process. Customer insights can be derived from engagement insights and follower feedback behavior, which can be useful for future planned campaigns. This way, each campaign can build on each other and be optimized further and further.

Optimization by experienced influencer marketing agencies: Many influencer marketing agencies have emerged over the last few years. Qualified professionals at these agencies know many successful methods for social media campaigns. They know your influencers intimately and can advise you on their selection. They can guide your planning without limiting the desires or creativity of you. Influencer marketing agencies can manage all the steps, optimizing the overall process. After a campaign is completed, the results can be analyzed and included in the planning of the next campaign.

Adopt the influencer’s network: Unlike retargeting advertising or broad-based traditional advertising, influencer marketing involves sharing content with one’s followers, which is why advertising reaches a whole new audience. Since influencers are professionals when it comes to creating content for their followers, their posts often achieve a much higher popularity up to virality.