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B2B Influencers

B2B Influencer: Everything you need to know + Successful Examples of B2B Marketing

B2B influencer marketing is a strategy in which companies strategically utilize industry experts and thought leaders to promote their products or services and reach their target audience.

Key takeaways from this page:

  • B2B influencer marketing is a strategy in which companies strategically utilize industry experts and thought leaders to promote their products or services
  • B2B influencer marketing offers benefits for companies such as increasing their reach, authentic and effective engagement with their target audience, and strengthening credibility and brand image
  • Ways to find the right B2B influencer include using influencer marketing platforms or social media platforms such as LinkedIn or Twitter
  • The prices for a single collaboration with an influencer with a mid-range following can range between 500€ and 5,000€; for a larger following, the costs can amount to several thousand euros
  • Successful examples of B2B influencer marketing include campaigns by Voith, Time Warner Cable Business Class, and collaborations with B2B influencers Karlie Kloss, Smudo & Manni Dirsch
  • The specifics of B2B influencer marketing include specialization in an industry, expertise within that industry, the desire for long-term partnerships, and the network effect
B2B Influencer

What is B2B Influencer Marketing?

B2B influencer marketing is an extremely effective strategy in which companies strategically utilize industry experts and thought leaders to promote their products or services and reach their target audience. This form of marketing allows B2B companies to strengthen their credibility and improve their brand image by collaborating with relevant influencers who already have established authority and reach in their industry. Through collaboration with influencers, B2B companies can also increase their visibility on social media and build valuable relationships with other businesses. This can help gain the trust of potential customers and increase brand awareness. Additionally, B2B influencer marketing enables companies to expand their reach and authentically engage potential customers. By spreading relevant content through influencers, B2B companies can also solidify their position as experts in their industry and provide valuable insights. This can help generate interest from potential customers and ultimately encourage them to choose the company’s products or services. Overall, B2B influencer marketing offers a variety of benefits for companies, including the opportunity to authentically engage with their target audience, strengthen credibility, and expand their reach. Through strategic collaboration with influencers, B2B companies can improve their brand image and build long-term relationships with potential customers.

What are the Benefits of B2B Influencer Marketing for Companies?

B2B influencer marketing offers companies a variety of benefits. Through strategic collaboration with industry experts and thought leaders, B2B companies can strengthen their credibility and improve their brand image. Visibility on social media can be increased, leading to greater visibility and a positive impact on potential customers. Additionally, B2B influencer marketing enables companies to authentically engage with their target audience and build valuable relationships with other businesses. Spreading relevant content through influencers can help generate interest from potential customers and ultimately influence the purchase decision in favor of the promoted products or services. By using influencers as spokespeople, B2B companies can also solidify their position as experts in their industry and provide valuable insights. This helps gain the trust of potential customers and increase brand awareness. Through strategic collaboration with influencers, B2B companies can also benefit from the credibility and trust that these thought leaders enjoy among their target audience. Furthermore, B2B influencer marketing provides an opportunity to gain valuable insights into the needs and interests of the target audience, which in turn can help better align the company’s products or services with customer needs. Overall, B2B influencer marketing offers an effective way for companies to expand their reach, engage potential customers, and build long-term relationships. This strategy can help promote business growth and position it as a leading provider in its industry.

How to find a suitable B2B Influencer for your Industry?

The search for a suitable B2B influencer for your industry requires a careful and strategic approach. First, it is important to understand the target audience and specific interests of potential customers. Then, you should look for influencers who are active in the same or related industry and have an established reach and credibility. One way to find a suitable B2B influencer is to use influencer marketing platforms that list a variety of influencers from different industries. Additionally, social media platforms such as LinkedIn or Twitter can be used to search for relevant thought leaders. It is important to carefully vet potential influencers and ensure that they align with the values and goals of your company. Their past collaborations and their success should also be analyzed to ensure that they are actually able to reach the desired target audience. Another important aspect in selecting a suitable B2B influencer is the authenticity and relevance of the influencer to the target audience. Influencers should not only have a large following, but also be able to deliver credible and relevant content that piques the interest of the target audience. Overall, finding a suitable B2B influencer for your industry requires time and care. However, thorough analysis and selection can ensure that collaboration with the chosen influencer is successful and yields positive results for the company.

How much does a Cooperation in Influencer Marketing cost?

The costs for influencer marketing in Germany vary greatly depending on the size and reach of the influencer, the type of collaboration, and other factors. Generally, prices for a single collaboration with an influencer with a medium reach can range from 500€ to 5,000€. For influencers with a larger reach, costs can be significantly higher, with fees ranging from several thousand euros to six-figure amounts possible. Furthermore, the industry and target audience of the company play a role in pricing. In industries with high competition and high demand for influencers, costs tend to be higher. It is important to note that in addition to direct fees, additional expenses such as product samples, travel costs, or other services for the influencer may also apply. To determine the costs for a cooperation in influencer marketing, it is advisable to obtain various offers and carefully review them. A precise calculation of expected results and return on investment (ROI) is also crucial to ensure that the investment in influencer marketing is profitable. Overall, when planning a cooperation in influencer marketing, companies should consider both their budget limits and their goals to ensure successful and cost-effective collaboration. These long-term partnerships allow influencers to build deeper connections with their community while strengthening brand awareness and loyalty.

Special Features of B2B Influencer Marketing

These are the special Features of B2B Influencer Marketing

  • Specialization: B2B influencer marketing focuses on collaborating with thought leaders operating in specific industries. These influencers have expertise in their respective fields, enabling them to convey targeted messages to a professional audience.
  • Long-term partnerships: Long-term partnerships with influencers are more common in B2B influencer marketing. This allows companies to continuously benefit from the reach and influence of the influencer.
  • Expertise and knowledge: B2B influencers are often experts in their respective industries and can deliver highly specialized content that is relevant and valuable to professional audiences.
  • Decision-making: In the B2B sector, influencers often play an important role in companies' decision-making processes. They can help explain complex products or services and convince potential customers of their benefits.
  • Network effect: By collaborating with B2B influencers, companies can gain access to an extended network of business partners, industry experts, and potential customers, which can have long-term positive effects on their business.
B2B Influencer

About Glowstaff

Interested in a Collaboration? We implement Influencer Projects

We are a full-service influencer agency focusing on campaign development for influencer collaborations and product placements on Instagram, TikTok, & YouTube. We create suitable concepts and implement project-related campaigns for startups, medium-sized businesses, and large corporations. With a broad portfolio, a presence in major German cities such as Cologne, Berlin, or Munich, and years of expertise, we establish a close connection between companies and influencers. It is particularly important to us to fulfill the needs of all parties involved to the best possible extent. With professional advice, we help you implement your influencer projects.

Feel free to inquire now without Obligation!

Have we piqued your interest? We are happy to advise you personally on your next project.

We operate as an Influencer Agency in these Cities

We support you with collaborations and product placements as part of project-related campaigns. Our content creator agency implements projects for companies in all cities in Germany.

Feel free to inquire now without Obligation!

Have we piqued your interest? We are happy to advise you personally on your next project.

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Company

Glowstaff GmbH, founded in 2015, is an established full-service influencer agency specializing in campaign development for influencer collaborations and product placements on Instagram, TikTok, and YouTube. We develop tailored concepts for startups, medium-sized businesses, and large corporations. With a broad portfolio and a presence in major German cities such as Berlin and Hamburg, we establish close connections between companies and influencers. Throughout all our mediation processes, we consistently prioritize professionalism, quality, and customer satisfaction.

 

Contact

Glowstaff GmbH

Im Mediapark 5

50670 Köln

hello@glowstaff.de

Tel: +49 (0)162 424 3397

Locations

We implement nationwide campaigns.

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