Craftsman Influencer: Everything you need to know + the best Craftsman Influencers in Germany

A Craftsman Influencer is a person who presents craftsmanship skills and projects on social media to inspire and inform others. These influencers share their expertise, tips, and tricks for DIY projects as well as recommendations for tools and materials. Their content often includes detailed tutorials, DIY ideas, product reviews, and practical advice for improving living spaces. By using high-quality images and videos, they showcase their craftsmanship skills and provide valuable insights into various renovation and construction projects to their followers. Craftsman Influencers often collaborate with brands to promote their products and can also offer authentic recommendations based on their own experiences. By providing useful information and creative ideas, Craftsman Influencers encourage their community to engage in DIY activities and beautify their homes. Additionally, they frequently use social media platforms such as YouTube or TikTok to present their projects in the form of tutorials or time-lapse videos, allowing their followers to follow the steps of their work and be inspired.

To become a Craftsman Influencer, it is important to create high-quality content and share it on various social media platforms. Craftsman Influencers should document their craftsmanship skills and projects by presenting them in the form of appealing images and videos. Using relevant hashtags to increase reach and attract potential followers is helpful. It is also important to connect with other craftsmen and influencers to learn from their experiences and support each other. By consistently providing useful information, tips, and tricks, aspiring Craftsman Influencers can build an engaged community and share their expertise with others. Additionally, Craftsman Influencers should work on building authentic relationships with followers by answering questions and responding to comments. Finally, it is important to be patient and continuously work on improving one’s content in order to be successful as a Craftsman Influencer in the long term. Another important aspect is consistency in content publication as well as analyzing audience behavior to better understand the interests of followers and respond accordingly.

As a Craftsman Influencer, one can earn an attractive income, especially through collaborations with brands and companies. Earning potential depends on various factors including the number of followers, follower engagement, and reach on social media platforms such as Instagram, YouTube, and TikTok. Large Craftsman Influencers can earn considerable income through advertising deals, sponsored posts, and affiliate marketing. Additionally, there are opportunities for selling own products or participating in events and collaborations. Micro-influencers (5,000 – 10,000 followers) often earn between 100€ to 500€ per post or collaboration. Mid-tier influencers (50,000 – 500,000 followers) can earn between 500€ to 5,000€ per post or collaboration. Top-tier influencers (over 500,000 followers) with a large reach can earn several thousand euros per post or collaboration. Collaborating with Craftsman Influencers offers brands and companies the opportunity to showcase their products in the DIY sector to a broad audience and benefit from the expertise and influence of the influencer to target specific audiences and increase interest in their products. In addition, Craftsman Influencers can also act as experts by providing tips and tutorials, being involved in the development of new products, or participating in events to strengthen their community and establish new partnerships.

The cost of collaborating with a Craftsman Influencer can vary depending on the number of followers, engagement level, and reach on social media platforms such as Instagram, YouTube, and TikTok. The costs for collaborating with a Craftsman Influencer can range from several hundred to several thousand euros. Large influencers with a broad and engaged follower base typically demand higher prices for sponsored posts, product placements or advertising deals. In contrast, influencers with a smaller but potentially highly specialized community may ask for lower amounts. The exact costs also depend on the specific requirements of the collaboration such as the type of content, duration of cooperation and desired reach. For example posts that require more comprehensive product integration or longer-term collaboration may incur higher costs. Additionally factors such as the quality and authenticity of the content as well as its relevance to the target audience play a crucial role in determining prices. It is important for companies planning a collaboration with a Craftsman Influencer to adjust their budget accordingly and consider the potential benefits of such partnership.

We support you with collaborations and product placements as part of project-related campaigns. Our influencer agency in Berlin implements projects for companies in all cities in Germany.

We support you with collaborations and product placements as part of project-related campaigns. Our content creator agency implements projects for companies in all cities in Germany.

Glowstaff GmbH, founded in 2015, is an established full-service influencer agency specializing in campaign development for influencer collaborations and product placements on Instagram, TikTok, and YouTube. We develop tailored concepts for startups, medium-sized businesses, and large corporations. With a broad portfolio and a presence in major German cities such as Berlin and Hamburg, we establish close connections between companies and influencers. Throughout all our mediation processes, we consistently prioritize professionalism, quality, and customer satisfaction.

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