As a Craftsman Influencer, one can earn an attractive income, especially through collaborations with brands and companies. Earning potential depends on various factors including the number of followers, follower engagement, and reach on social media platforms such as Instagram, YouTube, and TikTok. Large Craftsman Influencers can earn considerable income through advertising deals, sponsored posts, and affiliate marketing. Additionally, there are opportunities for selling own products or participating in events and collaborations. Micro-influencers (5,000 – 10,000 followers) often earn between 100€ to 500€ per post or collaboration. Mid-tier influencers (50,000 – 500,000 followers) can earn between 500€ to 5,000€ per post or collaboration. Top-tier influencers (over 500,000 followers) with a large reach can earn several thousand euros per post or collaboration. Collaborating with Craftsman Influencers offers brands and companies the opportunity to showcase their products in the DIY sector to a broad audience and benefit from the expertise and influence of the influencer to target specific audiences and increase interest in their products. In addition, Craftsman Influencers can also act as experts by providing tips and tutorials, being involved in the development of new products, or participating in events to strengthen their community and establish new partnerships.