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Gaming Influencers

Gaming Influencer: Everything you need to know + the best Gaming Influencers in Germany

A gaming influencer is a person who creates content related to video games on social media platforms and builds an engaged community of video game fans.

Key takeaways from this page:

  • A gaming influencer is a person who shares content about video games on social media platforms
  • The content of a gaming influencer includes gameplay videos, reviews, tutorials, and tips for various video games, live streams, e-sports events, and insights into gaming culture
  • A gaming influencer can earn between 100 euros and 30,000 euros per post or collaboration depending on the number of followers, engagement, and reach
  • To become a gaming influencer, it is important to find a niche, such as streaming specific games or sharing reviews of new releases, and to be informed about current trends in the gaming industry
  • The best gaming influencers in Germany include Pietsmiet, handiofiblood, gronkh, paluten & standartskill
  • The characteristics of gaming influencers include entertainment skills, connection to the gaming community, and technical understanding
Gaming Influencer

What is a Gaming Influencer?

A gaming influencer is a person who builds a large fan base by creating content about video games on social media platforms such as YouTube, Twitch or Instagram. These influencers share gameplay videos, reviews, tutorials, and tips for various video games. They also organize live streams, participate in e-sports events and provide insights into gaming culture. Through their expertise and entertainment value, they create an engaged community of video game fans and often collaborate with game developers and brands to promote their products. As gaming influencers, they are always striving to entertain, inform and inspire their followers. A gaming influencer actively interacts with their community by answering questions, participating in discussions and occasionally organizing contests or events. They may also participate in e-sports competitions to showcase their skills and expand their fan base. Additionally, they often work with game developers to test new games, provide feedback and offer exclusive insights into upcoming releases. Through their passion for video games and their ability to present content in an entertaining and informative way, they significantly influence the gaming community.

How to become a Gaming Influencer?

To become a gaming influencer, it is important to find a niche or specific topic that reflects one’s passion for video games. This could include streaming specific games, creating tutorials for beginners or sharing reviews of new releases. It is also crucial to familiarize oneself with the latest trends and developments in the gaming industry and incorporate them into one’s own content. Additionally, it is important to build a strong presence on social media platforms and regularly publish high-quality content. Interacting with the community through comments, live chats and Q&A sessions can help build an engaged fan base. Collaborating with other influencers or participating in gaming events can also help increase one’s reach. It is also advisable to learn about the legal aspects of influencer marketing and potentially partner with agencies or brands to explore collaboration opportunities. Through perseverance, creativity and commitment one can establish themselves as a gaming influencer and build a loyal fan base.

How much does a Gaming Influencer earn?

 As a gaming influencer, one can earn an attractive income, especially through collaborations with brands and companies. Earning opportunities depend on various factors, including the number of followers, follower engagement, and reach on social media platforms such as Instagram, YouTube, and TikTok. Large gaming influencers can earn significant income through advertising deals, sponsored posts, and affiliate marketing. Additionally, there are opportunities for selling own products or participating in events and collaborations. Micro-influencers (5,000 – 10,000 followers) often earn between 100€ to 500€ per post or collaboration. Mid-tier influencers (50,000 – 500,000 followers) can earn between 500€ to 5,000€ per post or collaboration. Top-tier influencers (over 500,000 followers) with a large reach can earn several thousand euros per post or collaboration. The gaming industry offers a variety of opportunities for influencers, including testing and promoting video games, participating in gaming events and competitions, as well as creating entertaining and informative content around the topic of gaming which in turn appeals to a broad fan base and enables potential partnerships with brands and companies.

How much does a collaboration with a Gaming Influencer cost?

 A collaboration with a gaming influencer can be different expensive depending on factors such as number of followers, engagement, and reach on social media platforms like Instagram, YouTube, and TikTok. The costs for collaborating with a gaming influencer can range from several hundred to several thousand euros. Large influencers with a broad and engaged follower base generally charge higher prices for sponsored posts, product placements or advertising deals. In contrast, influencers with a smaller but possibly highly specialized community may demand lower amounts. The exact costs also depend on specific requirements of the collaboration such as type of content, duration of the collaboration and the desired reach. For example posts requiring more extensive product integration or longer-term collaborations may incur higher costs. Additionally factors such as the quality and authenticity of the content as well as the relevance to the target audience play a crucial role in determining prices. It is important for companies planning a collaboration with a gaming influencer to adjust their budget accordingly and consider the potential benefits of such partnership.

Special Features of Gaming Influencers

These are the special Features of a Gaming Influencer

  • Gaming-Expertise: Gaming influencers are distinguished by their skills and experience in video games. They are often very knowledgeable about specific games or genres and share their knowledge and strategies with their community.
  • Familiarity with gaming culture: Gaming influencers often have a deep connection to gaming culture and understand the needs and interests of their viewers. They are able to empathize with the world of video games and can authentically convey their passion for games.
  • Live-Streaming: Many gaming influencers use platforms like Twitch or YouTube to broadcast live streams of their gaming sessions. This allows them to interact with their community in real-time and receive direct feedback.
  • Technical Know-How: Gaming influencers often have a high affinity for technology and are familiar with the latest developments in the gaming industry.
  • Entertainment value: Gaming influencers offer not only gameplay but also entertaining comments, reactions, and interactions during play. They create an entertaining and engaging atmosphere for their viewers.
Gaming Influencer

About Glowstaff

Interested in a Collaboration? We implement Influencer Projects

We are a full-service influencer agency focusing on campaign development for influencer collaborations and product placements on Instagram, TikTok, & YouTube. We create suitable concepts and implement project-related campaigns for startups, medium-sized businesses, and large corporations. With a broad portfolio, a presence in major German cities such as Cologne, Berlin, or Munich, and years of expertise, we establish a close connection between companies and influencers. It is particularly important to us to fulfill the needs of all parties involved to the best possible extent. With professional advice, we help you implement your influencer projects.

Feel free to inquire now without Obligation!

Have we piqued your interest? We are happy to advise you personally on your next project.

We operate as an Influencer Agency in these Cities

We support you with collaborations and product placements as part of project-related campaigns. Our content creator agency implements projects for companies in all cities in Germany.

Feel free to inquire now without Obligation!

Have we piqued your interest? We are happy to advise you personally on your next project.

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Company

Glowstaff GmbH, founded in 2015, is an established full-service influencer agency specializing in campaign development for influencer collaborations and product placements on Instagram, TikTok, and YouTube. We develop tailored concepts for startups, medium-sized businesses, and large corporations. With a broad portfolio and a presence in major German cities such as Berlin and Hamburg, we establish close connections between companies and influencers. Throughout all our mediation processes, we consistently prioritize professionalism, quality, and customer satisfaction.

 

Contact

Glowstaff GmbH

Im Mediapark 5

50670 Köln

hello@glowstaff.de

Tel: +49 (0)162 424 3397

Locations

We implement nationwide campaigns.

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