Gaming Influencer: Everything you need to know + the best Gaming Influencers in Germany

A gaming influencer is a person who builds a large fan base by creating content about video games on social media platforms such as YouTube, Twitch or Instagram. These influencers share gameplay videos, reviews, tutorials, and tips for various video games. They also organize live streams, participate in e-sports events and provide insights into gaming culture. Through their expertise and entertainment value, they create an engaged community of video game fans and often collaborate with game developers and brands to promote their products. As gaming influencers, they are always striving to entertain, inform and inspire their followers. A gaming influencer actively interacts with their community by answering questions, participating in discussions and occasionally organizing contests or events. They may also participate in e-sports competitions to showcase their skills and expand their fan base. Additionally, they often work with game developers to test new games, provide feedback and offer exclusive insights into upcoming releases. Through their passion for video games and their ability to present content in an entertaining and informative way, they significantly influence the gaming community.

To become a gaming influencer, it is important to find a niche or specific topic that reflects one’s passion for video games. This could include streaming specific games, creating tutorials for beginners or sharing reviews of new releases. It is also crucial to familiarize oneself with the latest trends and developments in the gaming industry and incorporate them into one’s own content. Additionally, it is important to build a strong presence on social media platforms and regularly publish high-quality content. Interacting with the community through comments, live chats and Q&A sessions can help build an engaged fan base. Collaborating with other influencers or participating in gaming events can also help increase one’s reach. It is also advisable to learn about the legal aspects of influencer marketing and potentially partner with agencies or brands to explore collaboration opportunities. Through perseverance, creativity and commitment one can establish themselves as a gaming influencer and build a loyal fan base.

 As a gaming influencer, one can earn an attractive income, especially through collaborations with brands and companies. Earning opportunities depend on various factors, including the number of followers, follower engagement, and reach on social media platforms such as Instagram, YouTube, and TikTok. Large gaming influencers can earn significant income through advertising deals, sponsored posts, and affiliate marketing. Additionally, there are opportunities for selling own products or participating in events and collaborations. Micro-influencers (5,000 – 10,000 followers) often earn between 100€ to 500€ per post or collaboration. Mid-tier influencers (50,000 – 500,000 followers) can earn between 500€ to 5,000€ per post or collaboration. Top-tier influencers (over 500,000 followers) with a large reach can earn several thousand euros per post or collaboration. The gaming industry offers a variety of opportunities for influencers, including testing and promoting video games, participating in gaming events and competitions, as well as creating entertaining and informative content around the topic of gaming which in turn appeals to a broad fan base and enables potential partnerships with brands and companies.

 A collaboration with a gaming influencer can be different expensive depending on factors such as number of followers, engagement, and reach on social media platforms like Instagram, YouTube, and TikTok. The costs for collaborating with a gaming influencer can range from several hundred to several thousand euros. Large influencers with a broad and engaged follower base generally charge higher prices for sponsored posts, product placements or advertising deals. In contrast, influencers with a smaller but possibly highly specialized community may demand lower amounts. The exact costs also depend on specific requirements of the collaboration such as type of content, duration of the collaboration and the desired reach. For example posts requiring more extensive product integration or longer-term collaborations may incur higher costs. Additionally factors such as the quality and authenticity of the content as well as the relevance to the target audience play a crucial role in determining prices. It is important for companies planning a collaboration with a gaming influencer to adjust their budget accordingly and consider the potential benefits of such partnership.

We support you with collaborations and product placements as part of project-related campaigns. Our influencer agency in Berlin implements projects for companies in all cities in Germany.

We support you with collaborations and product placements as part of project-related campaigns. Our content creator agency implements projects for companies in all cities in Germany.

Glowstaff GmbH, founded in 2015, is an established full-service influencer agency specializing in campaign development for influencer collaborations and product placements on Instagram, TikTok, and YouTube. We develop tailored concepts for startups, medium-sized businesses, and large corporations. With a broad portfolio and a presence in major German cities such as Berlin and Hamburg, we establish close connections between companies and influencers. Throughout all our mediation processes, we consistently prioritize professionalism, quality, and customer satisfaction.

Below you will find a small selection of our reviews. If you would like to read more reviews, feel free to browse and form your own impression.