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A people agency is an agency that specializes in the placement of models, actors, singers and other talented individuals for various projects in the entertainment industry. The models placed do not have to conform to traditional modeling requirements or beauty ideals, but are allowed to look “normal” and everyday.
People agencies often work with casting agencies, advertising agencies, film and television production companies and other companies to find suitable talent for various projects. They also assist talent in negotiating contracts and managing their careers.
A people agency usually acts as an intermediary between the talent and the companies that want to use their services.
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