The trade fair THE TIRE COLOGNE in Cologne (TTC) is an international tire trade fair for tire, wheel and car service specialists. More than 500 national and international exhibitors present themselves at THE TIRE COLOGNE trade fair in Cologne and show you all important novelties and innovative solutions for the entire value chain, and this far beyond the automotive sector. The international trade fair for the tire industry is the only event that also covers the fields of trucks, commercial vehicles and two-wheelers. In addition to the segments of tires and wheels, automotive services, workshop supplies and equipment for showrooms, tire retreading and scrap tire recycling, the tire trade fair sets important accents for the further development of the industry by integrating forward-looking topics such as digitalization, recycling or fleet management. THE TIRE COLOGNE is a business trade fair and at the same time a trend trade fair, with attractive trade congresses, special shows and events. Top experts from the industry will present the decisive trends and developments for tomorrow at the tire trade fair in Cologne and discuss the opportunities and challenges facing the tire industry. THE TIRE COLOGNE is aimed at tire manufacturers, tire retailers, automotive service providers, workshop equipment suppliers and all companies associated with the tire and automotive segment and offers you a knowledge edge with exclusive insights and valuable know-how from international experts, thus laying the foundation for the tire business.