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German Influencers

German Influencer: Everything you need to know + Well-Known German Influencers

An influencer is a person who has a large follower base on social media platforms and influences the behavior and decisions of their followers through their opinions, recommendations, and content.

Key takeaways from this page:

  • Influencers share insights into their daily lives, personal stories, and allow their followers to participate in their experiences
  • The content that influencers share reflects their individual passions: from travel adventures to culinary discoveries, fitness tips, and beauty routines
  • Depending on the number of followers, engagement, and reach, an influencer can earn between 100 euros and 30,000 euros per post or collaboration
  • According to estimates, there are thousands of influencers in Germany working in various niches including lifestyle, fashion, beauty, fitness, travel, technology, and more, and the number is steadily growing
  • Well-known German influencers include julienbam, lena, julienco_, shirindavid & youneszarou
  • The most popular social media channels in Germany are Facebook, Instagram, YouTube, WhatsApp, and Twitter
  • Some of the largest German influencer events include the Influencer Marketing Conference, Online Marketing Rockstars, Influencer World, Influencer Marketing Hub & Social Media Week Hamburg
Deutsche Influencer

What is an Influencer?

Influencers are able to build a strong connection with their followers by providing insights into their daily lives, sharing personal stories and allowing their followers to participate in their experiences. By creating authentic and engaging content, influencers establish a basis of trust with their community which enables them to influence the opinions and decisions of their followers. The diversity of content that influencers share reflects their individual interests and passions. From travel adventures to culinary discoveries and fitness tips to beauty routines, influencers offer a wide range of topics that inspire and inform their followers. Additionally, many influencers use their platform to advocate for social or environmental issues and raise awareness. As brand ambassadors, influencers can promote products or services and help companies reach their target audience. However, by integrating advertising into their content, influencers always strive to maintain a balance between authenticity and commercial interests in order not to lose the trust of their followers.

How many Influencers are there in Germany?

The number of influencers is constantly growing and changing. With the increasing importance of social media and the influence of influencers on consumer behavior, the number of people trying to become successful as influencers has increased significantly in recent years. However according to estimates there are thousands of influencers in Germany working in various niches including lifestyle fashion beauty fitness travel technology etc Many of these influencers have built up a considerable follower base on platforms such as Instagram YouTube TikTok etc The increasing number of influencers reflects how attractive this activity has become as an effective marketing tool for brands and companies. The diversity of content and interests of influencers offers companies the opportunity to engage directly with their target audience and promote their products or services. Overall the growing presence of influencers in Germany highlights the importance of this profession in the digital age and illustrates the diverse opportunities for brands and companies to collaborate with them to spread their message and increase their reach.

How much does an Influencer earn in Germany?

As an influencer one can earn an attractive income especially through collaborations with brands and companies. Earning opportunities depend on various factors including the number of followers, follower engagement and reach on social media platforms such as Instagram YouTube and TikTok. Large influencers can earn significant income through advertising deals, sponsored posts and affiliate marketing etc. There are also opportunities for selling own products or participating in events and collaborations. Micro-influencers (5 000 – 10 000 followers) often earn between 100€ – 500€ per post or collaboration, Mid-tier-influencers (50 000 – 500 000 followers) can earn between 500€ – 5 000€ per post or collaboration and Top-tier-influencers (over 500 000 followers) with a large reach can earn several thousand euros per post or collaboration. Influencers can also generate additional income through monetizing their content via platforms like Patreon or selling exclusive content.

How much does a Collaboration with an Influencer cost in Germany?

A collaboration with an influencer can be different expensive depending on factors such as number of followers, engagement and reach on social media platforms like Instagram YouTube and TikTok. Large influencers with a broad engaged follower base generally charge higher prices for sponsored posts, product placements and advertising deals. In contrast a smaller but possibly highly specialized community may demand lower amounts. The exact costs also depend on specific requirements for collaboration such as type of content, duration and desired reach, For example posts requiring more extensive product integration or longer-term collaborations may incur higher costs, Additionally factors such as quality, authenticity of content relevance to target audience play a crucial role in determining prices, It is important for companies planning a collaboration with an influencer to adjust their budget accordingly and consider potential benefits of such partnership.

Which German Influencers are also internationally successful?

In recent years German influencers have gained international significance becoming global personalities on platforms like Instagram YouTube and TikTok. An example is BibisBeautyPalace owned by Bianca Heinicke, better known as BibisBeautyPalace, who has built up a huge international fan base, She is known for her beauty and lifestyle content and has made a name for herself through collaborations with international brands. Dagi Bee is another German influencer, who is also internationally successful. With her focus on beauty, fashion and lifestyle she has gained a large following abroad. Another example is Leonie Hanne: As a fashion blogger influencer, Leonie Hanne has established a strong presence in the international fashion world. She collaborates with renowned brands  and is regularly invited to international fashion events. Pamela Reif has also reached a broad international follower base. She is a fitness influencer, who shares workout routines, nutrition tips and lifestyle content. These German influencers are internationally successful ,because they produce high-quality content, that appeals globally. They have managed to establish themselves in their respective niches and have built up a loyal international fan base through authenticity and engagement.

Which Social Media Channels are most used in Germany?

 In Germany, there is wide range of social media platforms used by millions people. The most popular channels are Facebook, Instagram, YouTube, WhatsApp and Twitter. Facebook remains leading social media platform in Germany with over 30 million monthly active users. It serves exchanging messages, photos, videos and interaction with  friends and family members. Instagram has gained popularity and in recent years has over 20 million monthly active users. The Platform is mainly used fot sharing photos and videos or influencer marketing. YouTube is an important platform for video content and advertising with over 40 million monthly active users Germany. WhatsApp not only used as a messaging app but also as a social network, especially for group chats and sharing content. More than 40 million people use WhatsApp regularly. Twitter, while not having the same reach in other countries, remains an important platform for news discussions and real-time interactions. These social media channels are particularly popular among German users and offer companies and influencers diverse opportunities to reach and engage their target audiences. LinkedIn is another important social media platform in Germany, that focuses on professional networking and career development.

The biggest Influencer Events in Germany

These are the biggest German Influencer Events

  • Influencer Marketing Conference (IMC): The IMC is a leading conference for influencer marketing in Germany, focusing on the latest trends, strategies, and best practices in the industry.
  • Online Marketing Rockstars (OMR): The OMR is one of the largest digital marketing conferences in Europe. In addition to the latest developments in online marketing, the event also provides insights into influencer marketing and allows participants to connect with leading industry experts.
  • Influencer World: This trade fair is specifically tailored to influencers and content creators, providing a platform for networking, knowledge exchange, and showcasing new products and services in social media and influencer marketing.
  • Influencer Marketing Hub: This conference focuses on the strategic use of influencers for marketing purposes. Topics such as campaign planning, legal aspects, and success measurement in influencer marketing are discussed here.
  • Social Media Week Hamburg: The Social Media Week is a global event series that also takes place in Hamburg. It offers a wide range of topics related to social media, including sessions on influencer marketing, content creation, and community management.
Deutsche Influencer

About Glowstaff

Interested in a Collaboration? We execute Influencer Projects

 We are a full-service influencer agency focusing on campaign development for influencer collaborations and product placements on Instagram, TikTok & Youtube. We create suitable concepts and implement project-related campaigns for startups, medium-sized businesses, and large corporations. With a broad portfolio, a presence in major German cities such as Cologne, Berlin, or Munich, and years of expertise, we establish a close connection between companies and influencers. It is particularly important to us to fulfill the needs of all parties involved to the best possible extent. With professional advice, we help you implement your influencer projects.

Ask for a non-binding Inquiry now!

Have we piqued your curiosity? We would be happy to advise you personally on your next project.

We operate as an Influencer Agency in these Cities

We support you with collaborations and product placements as part of project-related campaigns. Our content creator agency implements projects for companies in all cities in Germany.

Ask for a non-binding Inquiry now!

Have we piqued your curiosity? We would be happy to advise you personally on your next project.

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Glowstaff GmbH, founded in 2015, is an established full-service influencer agency, specializing in the development of influencer cooperation campaigns and product placements on Instagram, TikTok & Youtube. We develop tailored concepts for startups, medium-sized businesses, and large corporations. With a broad portfolio and a presence in major German cities such as Berlin and Hamburg, we establish a close connection between companies and influencers. We always place great emphasis on professionalism, quality, and customer satisfaction in all our mediation processes.



Glowstaff GmbH

Im Mediapark 5

50670 Köln


Tel: +49 (0)162 424 3397


We implement nationwide campaigns.

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