ende +49 162 424 3397 Mon.-Fri. from 09:00 - 19:00 hello@glowstaff.de
More than 7 years experience
International and national
Recommended by clients
More than 2000 projects
Request for free
Get advice now
Booking Request

Top 10 Influencers in Germany

Top 10 Influencers: These are the biggest German Influencers on Instagram, YouTube, and More

An influencer is a person who has a large follower base on social media platforms and influences the behavior and decisions of their followers through their opinions, recommendations, and content. 

Key takeaways from this page:

  • Influencers share insights into their daily lives, personal stories, and involve their followers in their experiences
  • The top 10 influencers in Germany earn between 10,000 and 50,000 euros per post
  • According to estimates, there are thousands of influencers in Germany working in various niches including lifestyle, fashion, beauty, fitness, travel, technology, and more, and the number is steadily growing
  • At the top of the list of the top 10 influencers in Germany are Lena, Pamela_rf, Youneszarou, Biancaheinicke & Dagibee
  • The most popular social media channels in Germany are Facebook, Instagram, YouTube, WhatsApp, and Twitter
  • Tips for increasing reach include creating quality content, engaging in collaborations, using targeted hashtags, remaining authentic, and interacting with the community
Influencer Kooperation

Top 10 Influencers in Germany (As of 02/24)

This list features the top 10 influencers in Germany. Only individuals who work primarily as influencers are included in this list. Football stars or full-time actors are therefore not included in the list.


Here are 5 Tips to increase your Reach as an Influencer

  • Create high-quality content: Regularly publish engaging and relevant content that appeals to your target audience and encourages sharing.
  • Use hashtags strategically: Use relevant hashtags to make your posts visible to a wider audience and attract new followers.
  • Interact with your community: Be active in the comments and messages to build a personal connection with your followers and strengthen their loyalty.
  • Collaborate with others: Work with other influencers or brands to expand your reach and gain new followers.
  • Stay authentic: Be honest and authentic in your posts to gain the trust of your followers and build long-term relationships.
TikTok Influencer

About Glowstaff

Interested in a Collaboration? We implement Influencer Projects

We are a full-service influencer agency focusing on campaign development for influencer collaborations and product placements on Instagram, TikTok, & YouTube. We create suitable concepts and implement project-related campaigns for startups, medium-sized businesses, and large corporations. With a broad portfolio, a presence in major German cities such as Cologne, Berlin, or Munich, and years of expertise, we establish a close connection between companies and influencers. It is particularly important to us to fulfill the needs of all parties involved to the best possible extent. With professional advice, we help you implement your influencer projects.

Feel free to inquire now without Obligation!

Have we piqued your interest? We are happy to advise you personally on your next project.

We operate as an Influencer Agency in these Cities

We support you with collaborations and product placements as part of project-related campaigns. Our content creator agency implements projects for companies in all cities in Germany.

Feel free to inquire now without Obligation!

Have we piqued your interest? We are happy to advise you personally on your next project.

Contact Options


Glowstaff GmbH, founded in 2015, is an established full-service influencer agency specializing in campaign development for influencer collaborations and product placements on Instagram, TikTok, and YouTube. We develop tailored concepts for startups, medium-sized businesses, and large corporations. With a broad portfolio and a presence in major German cities such as Berlin and Hamburg, we establish close connections between companies and influencers. Throughout all our mediation processes, we consistently prioritize professionalism, quality, and customer satisfaction.



Glowstaff GmbH

Im Mediapark 5

50670 Köln


Tel: +49 (0)162 424 3397


We implement nationwide campaigns.

Our Reviews

Below you will find a small selection of our reviews. If you would like to read more reviews, feel free to browse and form your own impression.

Feel free to inquire now without Obligation!

Have we piqued your interest? We are happy to advise you personally on your next project.

What is an Influencer?

Influencers are able to build a strong connection with their followers by providing insights into their daily lives, sharing personal stories and allowing their followers to participate in their experiences. By creating authentic and engaging content, influencers establish a basis of trust with their community which enables them to influence the opinions and decisions of their followers. The diversity of content that influencers share reflects their individual interests and passions. From travel adventures to culinary discoveries and fitness tips to beauty routines, influencers offer a wide range of topics that inspire and inform their followers. Additionally, many influencers use their platform to advocate for social or environmental issues and raise awareness. As brand ambassadors, influencers can promote products or services and help companies reach their target audience. However, by integrating advertising into their content, influencers always strive to maintain a balance between authenticity and commercial interests in order not to lose the trust of their followers.

How many Influencers are there in Germany?

The number of influencers is constantly growing and changing. With the increasing importance of social media and the influence of influencers on consumer behavior, the number of people trying to become successful as influencers has increased significantly in recent years. However according to estimates there are thousands of influencers in Germany working in various niches including lifestyle fashion beauty fitness travel technology etc Many of these influencers have built up a considerable follower base on platforms such as Instagram YouTube TikTok etc The increasing number of influencers reflects how attractive this activity has become as an effective marketing tool for brands and companies. The diversity of content and interests of influencers offers companies the opportunity to engage directly with their target audience and promote their products or services. Overall the growing presence of influencers in Germany highlights the importance of this profession in the digital age and illustrates the diverse opportunities for brands and companies to collaborate with them to spread their message and increase their reach.

How much do the Top 10 Influencers in Germany earn?

As an influencer, one can earn an attractive income, especially through collaborations with brands and companies. Earning potential depends on various factors, including the number of followers, follower engagement, and reach on social media platforms such as Instagram, YouTube, and TikTok. Large influencers can generate significant income through advertising deals, sponsored posts, and affiliate marketing. Additionally, there are opportunities for selling their own products or participating in events and partnerships. The top 10 influencers in Germany earn an average of between 10,000 and 100,000 euros per month, depending on their reach, engagement rate, and niche. These earnings primarily come from brand collaborations, sponsored posts, affiliate marketing, and the sale of their own products or services. Influencers with a large following of over a million followers can even earn up to 500,000 euros per year. Income also heavily depends on the type of content they produce as well as their credibility and influence in their respective industry.

Which Social Media Channels are most used in Germany?

 In Germany, there is wide range of social media platforms used by millions people. The most popular channels are Facebook, Instagram, YouTube, WhatsApp and Twitter. Facebook remains leading social media platform in Germany with over 30 million monthly active users. It serves exchanging messages, photos, videos and interaction with  friends and family members. Instagram has gained popularity and in recent years has over 20 million monthly active users. The Platform is mainly used fot sharing photos and videos or influencer marketing. YouTube is an important platform for video content and advertising with over 40 million monthly active users Germany. WhatsApp not only used as a messaging app but also as a social network, especially for group chats and sharing content. More than 40 million people use WhatsApp regularly. Twitter, while not having the same reach in other countries, remains an important platform for news discussions and real-time interactions. These social media channels are particularly popular among German users and offer companies and influencers diverse opportunities to reach and engage their target audiences. LinkedIn is another important social media platform in Germany, that focuses on professional networking and career development.